Online shopping is picking up very fast in India and lots of new Ecommerce websites like snapdeal.com were started in the recent past to capture a pie of this growing market. But the growing number of websites adds to the confusion of the consumers. While its true that Ecommerce sites sell goods for a cheaper prices than the conventional brick and mortar stores, prices of goods vastly vary between these different online retailers. A separate category of websites called price comparison websites compare the prices at which goods are sold on different websites. They make it easy for the consumers in selecting the right Ecommerce website for buying their products. Price comparison websites collect pricing date from multiple Ecommerce websites through web scraping and XML feeds. Though very popular in the western countries, these kind websites are now slowly spreading in India.
Below are the best price comparison websites in India:
Junglee.com is owned by Amazon and launched its operations in February, 2012. Within a year of its existence it has emerged as one of the best price comparison sites in India. A big USP of Junglee is that it leverages on the Ecommerce technologies of Amazon for helping the customers in finding the right products. Junglee is inarguably has the best interface among all the price comparison sites in India. All the featured sellers on the site are rated by customers depending on their performance. The site features 1.8 crore products and 14,000 brands.
Pricedekho.com is another popular price comparison websites in India which coves lot of product categories ranging from mobile phones to books and car accessories. This site lists 30 lakh products from over 1,000 local and online retailers. Unlike other product comparison sites, PriceDekho offers expert reviews on many best selling products like mobile phones and other electronic appliances. The site also has a brilliant user interface with smooth transition from one page to the other.
Mysmartprice.com is another best known price comparison site in India which started its operations in the year 2010. Though it initially focused on just three product categories (books, mobile phones, and digital cameras) it has now expanded its coverage to other product categories like electronic appliances, personal care products, computers, etc. The site now claims to be having nearly 1 million visitors. A noteworthy features of MySmartPrice is that you can set ‘price alerts’ of your chosen products, where you will be informed regarding any price drops. One major problem with Mysmartprice .com is its unattractive design and poor interface.
CompareIndia is India’s first online cum offline price comparison site from the Network 18 group. The site compares the prices of products across Ecommerce sites and brick and mortar retailers. CompareIndia now covers retailers in 10 major cities across India. A vast of array of products like cars, computers, mobile phones, home appliances, etc are covered in the site. An eye-catching user interface and impressive technology makes the search for the cheapest retailer very simple.
91mobiles.com (pronounced as ‘nine-one-mobiles’) is an exclusive price comparison website for mobile phones and tablets. As it exclusively focuses on a single product, the site offers latest news (mostly about new releases), expert reviews and even videos of all the featured gadgets on the site. This is a must visit website if you are planning to buy a mobile phone or tablet soon.
But one thing you need to remember regarding these price comparison websites is that they don’t list prices from all the top Ecommerce websites (flipkart.com being one). Hence it is advisable to go through some top individual Ecommerce sites which are not listed in price comparison websites before taking the purchase decision.